Jan 2024 — Jun 2025 · Senior frontend engineer · SEO and performance owner
Nennai Nyushi Navi
University admissions platform connecting students and universities
- 3
- portals — student, university, admin
- 10
- shared packages
Three portals — student, university, admin — sharing ten packages, with entrance-exam data that changes annually and SEO driving the entire acquisition funnel.
Schema-driven dynamic forms
Faculty and department structures differ per university, so forms are generated from a schema with a publish and review workflow rather than hand-built per institution. AI-assisted generation populates a draft; a human accepts or rejects each field before it publishes.
SEO as an engineering workstream, not a checklist
Sitemap and robots generation, JSON-LD structured data, per-page metadata, upload-time image compression and CDN delivery — measured with Lighthouse rather than assumed.
Next.js 14 App RouterTurborepoTanStack QueryReact Hook FormZodAWS AmplifyStorybook